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Personas
After going through the interviews from the contextual inquiries, we came up with 4 user personas. These personas are a modeling of our target audiences. This also includes an anti-persona, whose actions do not contribute to our business and not an ideal audience for us. The personas include one primary persona, two secondary personas and one anti-persona.

Primary Persona

Secondary Persona - 1

Secondary Persona - 2

Anti-persona
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